Set your brand preferences (colors, fonts, logos)Ģ. There is a lot going on in the picture above – I know! Let’s break it down.ġ. Which is so great because I don’t have much of a designer’s eye so it gives me new ideas, which is always a bit of a struggle! Which you can see from my account I have a power up that allows me to join 10 Tribes and post 80 pieces of content per month.Įven better, all of the designs are optimized specifically for Pinterest and customized for my brand industry. You can join up to 5 tribes in your niche and share up to 30 pieces of content for free with the basic plan.Īnd if you want to join more tribes or share more content you can purchase a power up. Of course, I could also jump onto Pinterest directly to pin from my feed daily, but I like the freedom Tailwind gives me to schedule in advance. From the home page, you can rotate between your tribes, go to the find a tribe page, and on the right corner menu see how close you are to reaching your monthly limits. Tribes are found on the left hand menu under “Tribes”. After I schedule my own pins I use the Tribes to fill out my weekly schedule so there is a good mix of mine and other’s content. So I’m in a handful of tribes around these topics. You should also be pinning others’ content that is complementary to your own.įor me these areas relate to travel and online business and anything digital nomad related. Pinterest is great for marketing your own content, but you shouldn’t be only be pinning your content. Mistake #4: Not Utilizing Tailwind Tribes Publishing consistently over consecutive months is the best way to build a dedicated audience. Unlike social networks where all of your audience reach typically happens in the first 24 hours, the reach of your content on Pinterest will continue to grow over time as Pinners discover and save your Pins. It’s a good idea to save Pins regularly- consistent, daily activity is better than a once-a-week flurry. Here is what Pinterest’s Best Practices says: How many times should you pin per day? That will fluctuate per user, but the general rule is to pin 10 – 25 times/day with a mix of both yours and others’ content. Note that the number in ( ) next to the day, is the number of pins scheduled for that day. To edit a scheduled (fully green block), click on it and move the time up and down or delete Click on the green outline blocks to add a new time to your scheduleģ. From your publisher page, go to “Your Schedule” in the top menu.Ģ. To create your schedule and see your optimized times:ġ. Why publish when no one will see it? Of course, unlike many other marketing platforms, your content can be found on Pinterest weeks and months after you post, but you still want to optimize to publish at the best times. The green outline boxes are suggested times based on your audience engagement. The green blocks are currently scheduled times. And some of the boards in my board list may not work for every piece of content I create, but it’s much faster to delete a board than scroll through and find the one I want to add. These don’t encompass ALL of my Pinterest boards, there are some that don’t fit well into a single category. These are the topics I talk about and create content around so it makes sense for me to have certain board themes all grouped together. You can see I have board lists for travel destinations, business productivity, marketing, blogging, travel general, travel packing, business entrepreneur, digital nomad and general online business. If Tailwind is all about saving you time (which it is) one of the best quick time savers is having pre-set group board lists.īoard Lists can be saved together by category, group boards, or any combination of different themes where you post content. Mistake #1: Not Using Board Lists From your publisher page, in the top menu click on “Board List” to create your board groupings.
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